Insights is the analytics layer of Pulse, an always-on view of how your card portfolio is actually behaving. Spend patterns, activation gaps, customer cohorts, channel migration. Decision-ready intelligence, no SQL required.
Insights reads the same transaction stream that powers Nudge, then turns it into a dashboard your team can actually use. No data warehouse build. No analyst backlog. Live numbers, the moment a transaction settles.
Illustrative dashboard · Real numbers shown to issuers running Insights on their own portfolio
Every Insights deployment ships with the same four modules. Each one answers a question your team is already asking, just faster, with cleaner data, and without an analyst in the loop.
Total spend, transaction count, average ticket, and category mix, sliced by product, segment, channel, and time window. The portfolio dashboard your COO refreshes every Monday.
How spend is moving between POS, online, ATM, and contactless. Spot the shift to e-commerce before competitors do, and quantify what each channel is worth in interchange.
Per-cardholder behavioural profile, with signals, segment, lifecycle stage, and recommended next action. Search any card, get the full story in one screen.
Scheduled, exportable views for executive committees, regulators, and finance. CSV, Excel, and PDF, on the cadence you need. Stop rebuilding the same deck every month.
Insights and Nudge run on the same data engine. Anything you find in Insights becomes a one-click campaign target in Nudge, no exports, no CSVs, no email-the-analyst.
Customer Explorer surfaces them as a cohort, with MCC-level history and last-transaction date. You see the pattern in seconds.
Pulse picks the message variant, the channel, and the offer per customer. Holdout group included by default. Revenue measured against the holdout in real time.
Insights is sold standalone, or paired with Nudge for a closed loop from observation to outcome.
Insights uses the same data plumbing as the rest of Pulse, so most issuers are reading their own dashboard within two weeks of kickoff. No rip-and-replace, no multi-month integration project.
Real-time transaction feeds via Visa, Mastercard, Interswitch, GhIPSS, and other regional processors. Pulse handles the connection, your team doesn't write a line of code.
Pre-built connectors for Temenos, Mambu, Finacle, and T24. Batch or real-time ingestion supported. Compatible with the most common systems across Africa and Asia.
Not ready for API connectivity? Pulse accepts daily SFTP file feeds. Most banks are live within two weeks using this path, with zero engineering lift on your side.
Already running Snowflake, BigQuery, or a BI layer? Pulse can query your existing data warehouse directly, eliminating any duplication of data pipelines.
We'll run a complimentary spend analysis on a sample of your transaction data and walk you through the live Insights dashboard, before you sign anything.
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